The COLLECTIVE

A Collective of skilled professionals devoted to
spearhead an empowering movement that empowers
underprivileged and underrepresented artisans
by offering mentorship and proudly displaying the African cultural legacy
through their handcrafted home decor and fashion accessories, all in alignment with Sustainable Development Goals.

Individually we are a droplet, Together we are an Ocean

Nuba Arts Founder & President

Heba Abdellatif

Leveraging an extensive background in tourism and hospitality in Egypt, along with over 20 years of priceless United Nations experience centered around capacity building and conference management at the Executive Office of the Secretary-General, Nuba Arts was born. By weaving together these two realms, this innovative endeavor strives to provide an unparalleled perspective on heritage, sustainable hospitality, and Lifestyle.

MARE Founder & Business Strategist

Gus Costi

An experienced and versatile professional with over twenty years of expertise in building and expanding brands and businesses. Has worked with renowned organizations including Netflix, O Boticário, Meta, Johnson & Johnson, and Coca-Cola. Demonstrates a strong track record of fostering creativity and driving innovation. Currently leading strategic planning at Nuba Arts to support the growth and success of micro and small artisanal enterprises.

Founder &CEO of The Canvas Global

Devin Gilmartin

The Canvas Global Inc. provides a unique synergy between retail and real estate by offering opportunities to emerging designers who prioritize sustainability and technology. Through the creation of dedicated spaces, The Canvas empowers independent creators by enabling them to showcase their products. It boasts an impressive collection of over 100 international brands in its stores, each committed to aligning with at least one of the United Nations' Sustainable Development Goals in their supply chain.